Enter Turkish Airlines as a Truly International Airline
Turkish Airlines was established not long before World War II broke out, in May of 1933. The beginning of the operation was anything but impressive as they only had 4 planes that could carry a maximum of 23 people. Their fleet would not see any new additions until 1945. The airline has ordered twelve of the most advanced long-haul, heavy aircraft in the world, namely the Boeing 777-300ER, one of which they have already received. The company has become more and more profitable over the past five years, largely due to their aggressive route expansion strategy. It appears that Turkish Airlines has truly learned some important lessons from the time when they couldn’t fly more than 23 passengers at once.
At the beginning of 2011, Turkish Airlines signed a code share contract with US Airways. A code share is a legal, and approved, agreement between two airlines that allows them to share passenger bookings with each others’ scheduled flights. Such an arrangement is positive for both parties involved because it allows them to increase their earnings as well as expand their reach. Due to the fact that there are more flights available, this offers passengers a higher level of flexibility and they can also save money as the deals are usually better, making such agreements also prove advantageous to passengers. The result of this code share arrangement in particular is that passengers will enjoy a wider selection when it comes to travel to the U.S. or Turkey.
No one can say that Turkish Airlines does not see how valuable marketing and brand recognition can be. In fact, they are smart because they carefully select whom they take-on and the markets that are affected. For example, American basketball and the contract for NBA star Kobe Brant has been a selection. In February, 2011, Mr. Bryant completed a commercial for the airlines that has a humorous element to it. Just recently, Caroline Wozniacki was added to their list. She will aid in promoting the airlines’ Business Class service to various European tennis fans.
This is a bold marketing move to brand the airline internationally for increased recognition. The plan is to have Miss Wozniacki representing the airline’s Business Class Service. As spokesperson for the airlines, the number one ranking women’s tennis player is expected to appeal to European tennis fans. Through the duration of her three year contract, she is slated to appear at public relations events as well as commercials for the airline.
Turkish Airlines has created a new style of travel called Comfort Class. This is a style of travel that is only available on the airline’s fleet of Boeing 777s. This represents a new level of comfort in flying with seats that are just barely under 46 inches. Thus, you can either relax in four feet of seat or have plenty of space for anything else you have with you. Boeing 777s are mainly used on long flights, however, because they are large aircraft. Seating in Comfort Class can also be obtained by redeeming miles accrued on the Turkish Airlines Miles and Smiles program.
This is merely a universal principle of sound business practices. Yet many businesses simply don’t bother to reinvest in their own growth, as Turkish Airlines have wisely done. This focus on success has increased the airlines reputation, which lets passengers enjoy those benefits too.
To get more information regarding Cheap European Flights kindly visit his new site regarding Airline Tickets For Cheap.